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The Agora

Customer empathy and market voice

Named after the ancient Greek marketplace. Seven audience archetypes react to your idea, pricing, or messaging before real customers ever see it.

Hear the market before you commit.

Ask this council
Council Members

Inside The Agora

The Patron

Would I buy this?

The Skeptic

What's the catch?

The Ambassador

Would I tell a friend?

The Newcomer

Am I confused?

The Merchant

Is the price fair?

The Churner

Why did I leave? What would make me cancel?

The Power User

Deep engagement demands and advanced needs

Best For

When to convene The Agora

Pricing reactions
UX decisions
Messaging and copywriting
Product-market fit validation
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