The Recovery Loop · glass-box by design

Exactly what happens before our AI contacts one of your customers.

Most tools quietly blast your client list and call it "automation." We don't. Relay prepares the work, then stops and waits for your tap — every time. Here is the entire loop, in the open, so you can see there's nothing hidden. Nothing reaches a customer unless you approve it.

  1. 1 Detect

    Relay spots a regular who has quietly stopped booking — from your own appointment history, not a guess.

  2. 2 Prepare

    It drafts one warm win-back in your voice. Nothing is sent yet.

  3. 3 Hold

    The message HOLDS. It cannot reach your customer until you approve it — that’s the default, not a setting.

  4. 4 You decide

    You read it and tap Approve — or Skip. One tap. You are always the last word.

  5. 5 Send

    Only on your approval does it go out — on your own email/SMS, in your brand. Email by default; SMS only to opted-in customers.

  6. 6 Record

    The result becomes a recovery receipt you own and can export to your accountant.

  7. 7 Stop

    When they reply or rebook — or you skip — the loop stops. It never nags.

Why this is different

  • Permission, not blast. The big review/marketing tools send on your behalf by default. Relay holds by default — you are the gate.
  • The receipt is yours. Every recovery is recorded in a plain ledger you own and export — not locked inside our platform.
  • Your brand, your channel. Messages go out as you, on your own email/SMS — customers never see "RelayLaunch."

The loop, in writing

This is the same contract our software reads — published in plain English so you (and any AI assistant answering for you) can check it. Unlike auto-send review/marketing tools, the default state is HOLD: the owner is the gate, not an opt-out.

Trigger
lapsed regular detected (no recent visit)
Goal
an owner-approved re-book
Sends on
the business's own email / SMS
Default state
HOLD until approved
Stops when
customer replies/rebooks, or owner skips
How it's recorded
an attributed proof_event is written on a real outcome

What it will do

  • Detect. Spots a regular who has quietly stopped booking, from the owner's own appointment history.
  • Prepare. Drafts one personalized win-back in the owner's voice. Not sent.
  • Hold. The message holds. It cannot reach the customer until the owner approves. Default, not a setting.
  • Approve or skip. Owner reads it and taps Approve or Skip. The owner is the last word.
  • Send. Only on approval does it send, on the business's own channel, in the client's brand.
  • Record. Writes a recovery receipt the owner owns and can export; designed to align with their own records.
  • Stop. When the customer replies/rebooks, or the owner skips, the loop stops. It never nags.

What it will not do

  • It will not contact a customer before you approve — HOLD until approved.
  • messages send on the business's own email/SMS in the client's brand; customers never see RelayLaunch.
  • email by default; SMS only to opted-in customers; reviews may go broader.
  • It will not show a recovered-dollar figure before one is real — renders pending ($—) until a real attributed recovered dollar exists; never a simulated win.

Machine-readable version: /recovery-loop-contract.json — the exact JSON this page is built from.

The questions owners actually ask

Short, straight answers about safety, control, and cost.

Will it message my clients without me?

No. Nothing reaches a customer until you tap approve. HOLD is the default state of the loop, not an opt-out you have to remember to switch on — Relay drafts the message and then stops and waits for you, every single time.

Can I see every message before it sends?

Yes. You read the exact message before it can go out, and you tap Approve or Skip. You are always the last word; the system never sends anything you have not personally seen and approved.

Whose brand do clients see?

Yours. Messages send from your own business email or SMS, in your brand and your voice. Your customers never see "RelayLaunch" — by default email, and SMS only to customers who have opted in.

Do I own the data, and can I export it?

Yes. Every approved recovery is written to a plain record of the money you win back — yours to own and export to your accountant, designed to align with your own books. It is not locked inside our platform.

What happens when a client replies?

The loop stops. When a customer replies or rebooks — or when you skip — Relay ends that thread and does not keep messaging. It never nags.

What does it cost?

A flat $149 per month. There are no per-message or per-booking surprises, and you start during a proof period before it converts. We never show a recovered-dollar figure until a real, owner-approved recovery has actually happened.

Recovery receipt $— Shows a real amount the first time a real owner approves a recovery and a client books. We never show a number before it's real.

Built by a veteran founder, dogfooded on our own business first. Every projected figure elsewhere reads Sample until this loop produces a real, owner-approved recovered dollar.

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